San Diego, Calif.-based WebSideStory is touting its new outsourced ebusiness service HitBox Enterprise Version 6.5 as one of the first analysis services that can measure and track user interaction with anything built with Macromedia Flash.

With Flash being widely used in business applications for advertising, ecommerce, presentations, training courses, and promotional sites, the ability to track customer response to a flash presentation can provide an invaluable asset to the company producing the animation and lead to revenue-improving strategies for Web design and advertising.

In addition to Flash tracking, HitBox Enterprise provides multi-level content grouping for sites that are rich in content and multimedia applications.

"HitBox Enterprise is the first service of its kind that can track flash at all," said Michael Christian, senior vice president of WebSideStory. "Embedded in 6.5 is an invention that gives us the capability to track interaction inside Flash files, a function that is not possible to do with software that processes Web server logs.

"The problem our customers had with Flash was accountability; they want to track visitor activity within Flash," said Alex Konanykhin, president of KMGI Studios, Inc., an interactive production company. "We think WebSideStory's new capability could lead to a big increase in the use of Flash for important business applications because it is now a measurable medium."

Founded in 1996, WebSideStory provides hosted ebusiness services designed to help companies profit from their Web presence.

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