Use Discontinuous Innovation To Achieve Your Goals
November 6, 2008 nnyq.com editThe ideas we generate through problem identification by using our creativity are put into work by our capacity of innovation that selects the best ideas, develops them and sells them.
Creativity has many definitions. We may find different correct definitions for the term. Creativity can be a sum of ideas, a group of various ideas or a number of novel ideas.
Problem identification and idea generation can suffer improvement through distinct processes. The same thing is valid when talking about idea selection, development and commercialisation. While there are no bulletproof solutions to achieve financial success from one idea, there are processes that may help it come to life.
What Is Discontinuous Innovation
Discontinuous innovation can be resembled to radical innovation, and, quite often, both terms are used to describe the same thing. Below are explained three methods for using discontinuous innovation and one consideration.
1. Radical innovation and discontinuous innovation are the result of incremental innovations. Even minor adjustments can create situations in which your thought is free to move in different, new and radical directions.
2. A paradigm shift cannot occur without erasing what was built before in terms of knowledge. When incremental improvements do not lead to significant changes it is time to start all over again in order to make an innovation. A good example is the ball point pen or the pencil, which did not suffer any important innovation for many years.
3. Another way for the innovation to succeed is to import knowledge from another field. For instance, IT influenced the publishing industry. Other examples are also valid. Importing knowledge from a distant industry can lead to an innovation in another. In the case of the ball point pen, laser technology may trigger the long waited innovation.
The process of innovation does not necessarily need to go on endlessly. It may stop when the optimal solution has been discovered. Take the ball point pen, it is efficient, easy to make and cheap and there are small chances that it can suffer other significant improvements.
